We have hosted official premieres for albums including:
Daniel Avery & Alessandro Cortini - Illusion Of Time [Phantasy] // Trentemøller ‘Obverse’ [In My Room] // Miles Davis - Rubberband [Warner / Rhino] // Efterklang - Altid Sammen [4AD] // Space Dimension Controller - Love Beyond The Intersect // Kindness - Something Like A War [Female Energy] // Killing Eve - The Soundtrack [Heavenly Recordings] // Sigur Rós - Live At Islenska Operan [Krunk] // Big Thief - U.F.O.F. [4AD] // Floating Points - Late Night Tales [Late Night Tales] // Sunn O))) - Life Metal [Southern Lord] // Apparat - LP5 [Mute] // The Cinematic Orchestra - To Believe [Ninja Tune] // The Jimi Hendrix Experience - Electric Ladyland (50th Anniversary Box Set 5.1 Surround Sound Mix) [Sony Legacy] // Andrew Bayer - In My Last Life [Anjunabeats] // TT - LoveLaws [LoveLeaks] // Henrik Schwarz & Metropole Orkest - Scripted Orkestra [!K7] // Daniel Avery - Song For Alpha [Phantasy Sound] // Jamie Lidell - Building A Beginning [Jajulin] //Ian Brown - Solarized (Record Store Day Vinyl Edition) [Fiction Records] // Warpaint - Heads Up [Rough Trade] // Explosions In The Sky - The Wilderness [Bella Union]
BROWNS EXPERIENCE ROOM - SUMMER 2020
We collaborated with iconic fashion retailer Browns to provide the perfect post-lockdown experience for music lovers. We worked with them to design a two-person listening room in their Shoreditch store which people could book out for free to listen to records by Nick Cave & The Bad Seeds, Christine & The Queens, Fela Kuti, The Cure, Yves Tumor and Obongjayar on a high-end Bang + Olufsen sound system. Hundreds of people enjoyed the experience across the summer, with press coming from the likes of Hypebeast and Refinery29.
L-ACOUSTICS - MARCH 2020
We teamed up with leading loudspeaker manufacturer L-ACOUSTICS' North London showroom to premiere Daniel Avery & Alessandro Cortini's breathtaking ambient record 'Illusion Of Time' on their pristine 24-channel Ocean sound system. The event set a new bar for our playbacks, delivering the album in powerful, precise and engrossing sound.
QOBUZ - JAN / FEB 2020
We partnered with leading high-definition download and streaming store, Qobuz, to promote their brand in New York through sponsored listening sessions for Jeff Buckley's 'Grace' and Bon Iver's 'Bon Iver'.
Auxoro attended the Bon Iver event, saying in their write-up: "I was literally trying to breathe in the sounds I was hearing, as if the waves were streaming from the speakers, through my nostrils, then back out. This action made me feel like I was becoming the music."
NATIONAL ALBUM DAY WITH MQA AND THE ASSOCIATION FOR INDEPENDENT MUSIC - OCTOBER 2018
We worked with high-definition audio brand MQA to show off their technology through an afternoon of album playbacks on Aures London immersive 50-speaker system as part of the first National Album Day. Our partners AIM worked with six of the best independent British labels sourced six immense albums from Gil Scott-Heron (XL Recordings), The Fall (Beggars), SOPHIE (Transgressive), Public Service Broadcasting (Test Card Recordings), Young Fathers (Ninja Tune) and Mogwai (Rock Action Records). The event was featured several times by BBC 6 Music.
XL Recordings founder, Richard Russell, attended the session for 'I'm New Here' — which he produced — later commenting on Rick Rubin & Malcolm Gladwell's Broken Record Podcast that it was a "very revealing" experience.
YOUTUBE MUSIC IN RESIDENCE - JULY 2018
Experiential agency Amplify partnered with us to create a miniature PBPB experience as part of YouTube Music’s immersive 4-day In Residence event which relaunched their streaming platform. A 20-person soundproofed booth was created featuring a state-of-the-art Meyer Acheron cinema sound system where people could experience a 10-minute taster session of our concept with music provided by Universal, Sony and Warner including tracks by Massive Attack, Fleetwood Mac, Portishead, Amy Winehouse, The Weeknd, Dua Lipa, Arcade Fire, Kraftwerk and many more. Hundreds of people enjoyed the booth across the weekend including DJ/producer legend, Paul Oakenfold.